After watching the above video you would recognise my plan to make this social media management and content creation Instagram, as a way to help people grow, adapt and develop further in the online world. Social media is such an important and overpowering part of society today.
It has become an important part of all businesses and ensuring you are creating the right content and following the right engagement strategies to reach your target audience! Social media has become a great way to be able to connect with users/customers and reach a new level of communication in the business world. This is the main reason I have chosen to create this digital artefact and focus on its future initiative to help others grow along with the continuing changes of social media platforms, trends and competition.
Below I have demonstrated my 2022 and brief future plans timeline. Through this, I have asked my relevant questions on process and progress. In my 2022 timeline, I have demonstrated the positions in which I would like the account to progress through social media.
Through the end of April and into May after I have established my schedule thoroughly and allowed myself the time to attempt, reflect and adapt to solely Instagram, I will follow on to moving into TikTok which starts to create the future plan and second part of this artefact. While moving through tiktok I will be noting down the process to be able to assist others in the future of social media and give first-hand evidence to growth in these situations. Through this, I have established a trend of creating – reflecting – adapting – to continue to be able to keep up to date with changes in media over time.
Continuing into my FUTURE plan timeline my approach stays the same – creating – reflecting – adapting. This process is a fundamental step into the future and being able to grow, change and develop is important to consistently provide content.
When creating this future plan and business it was important that I looked into my main users and audiences. ‘Social By Tori’ is a social media management Instagram page that looks to help assist small businesses, freelancers and influencers to be able to expand their social media profile and overall help them develop their own future plan in terms of growing their target audience.
Reflecting on this is it evident to see that my main users would be a business and/or individual looking to seek more social media knowledge and develop their media further into the future. This is a relevant outlet for users as it creates a helpful and clear understanding of social media networks and is able to make the most of these platforms when running 1 or more accounts.
It was important that my digital artefact also followed the FIST concept:
Fast – Instagram is a simple and easy platform to use and it has heaps of resources to ensure quick and easy to schedule content.
Inexpensive – All the platforms and assisting content creation websites are free!
Simple and Tiny – The concept of reaching a broad audience of social media users trying to navigate and create is simple and tiny.
You can follow along with my Digital Artefact here: