Following the last check in of our account @EMACITYCREATIVE, we have really tried to focus on finding our main purpose of what we are doing. Whether it be for helping individuals be able to create their own aesthetic or establish a “vibe” for their small business we are really attempting to cater for such a wide target audience.
Trying to determine our exact audience is something we have struggled with as we find because we try and offer so many services and products. Although overall we find we aim to reach and represent this kind of “soft girl” aspect. This can attract off influencers and content creators which is a more upcoming trend of pastel colours, earth tones, random shapes and elegant fonts.
We have really tried to narrow it down and be able to determine who we aim our digital drawing illustrations to only attract a very particular audience. Our custom made presets are a little bit more simple as they are created to pretty much be a convenience to people who just don’t have time to sit and make their own individual edits and filter.
Expanding and changing the account is something we have done constantly over the past weeks – this includes establishing roles between both myself and Emily. We work in a way where we try and share as much as content creation as possible evenly, to avoid experiencing an imbalance. Between managing the social media, planning and creating content, talking to customers, attracting a following and establishing our audience there is a wide range of tasks that we have to complete each week.
We also try to stick to certain themes and holiday seasons which is a new thing we have just started in the coming weeks starting with Halloween. We have also ventured into the world of content creations for other businesses and accounts. This meaning personalised content for people again who don’t have a whole lot of time to get things done.
This is probably one of my favourite tasks at emacity as it allows us to connect with so many people and be able to really expand our creativity horizon with other people and help them really create their goals for their small business and accounts. Emily recently has really been focusing on getting our sticker creations underway. This is something that she has been planning and working on because it will be a great addition to our account. Much to our surprise as it wasn’t our initial intention to be creating as many logos that we have created, but after expanding outside of the BCM community we have found that the logo and custom creations is actually something that is more sought after then we originally thought.
Overall we are quite happy with how the account and objective has evolved and changed over the coming weeks and will continue to try and keep evolving the account to be able to reach as many goals as possible.