So where do I start… Well, first the thinking stage – After weeks of discussing DA ideas with my friends, Emily and I were facetiming one day and thought of the idea behind Emacity Creative – blending my first DA from @territorialpresets and the creativity and artistic nature that myself and Emily both have to offer, while being able to include our knowledge through social media to create it. After coming up with a brief idea for the project, we brainstormed a range of names. Emacity Creative came up and we instantly fell in love with the aesthetic that the name had and the meaning behind it. Emacity – meaning the desire or fondness for buying, was a vibe in which we connected with and wanted it to accompany the future goals of the account. Through the observing stage, we had many tries of what our expected audience was, and deciding to start the page on Instagram as our primary search for the audience.
As the semester started the ideas came flowing for all the things we could and would incorporate into our page. Coming from my first DA via BCM112, I continued the creation of custom making Lightroom presets, and demonstrating them on our page. I created brand new presets which helped start an aesthetic for our page. The names soon followed after matching the individual presets. So far we have created Coconut, which resembles a very bright and white vibe preset, working the best for people who want a very minimalist look. Avocado attracts the pastel greens, while also giving a beautiful pastel enhancement to all other colours. Kalia, meaning bright and clear, connects with its name as we went for a bright beachy blue vibe and lastly Latte, and it looks exactly how it sounds, a creamy, warm preset.
We have also expanded our presets by working with @ItsBusyIssy to collaborate in making a set of 3 presets. Working closely with Issy we both came up with the look of how we wanted the “The Busy Bee Pack” presets to look, as well as the names of each of them. The presets Bombinate, Pollen and Honeycomb all connect to the theme of ‘Busy Bee’. We ran a giveaway which resulted in assisting both pages with an increase of engagement and following. We are already in the works to create start-up new collaborations through making presets.
Our custom digital drawings are something we both enjoy creating, Emily and I both have iPad Pros and the ProCreate application which is beneficial in breaking up the creations between the both of us. It is a platform which has taken us some time to get used, and we continue to learn new things we can create every day. The application has been great as we have been able to create illustrations, logos and wallpapers that we advertise on our Instagram page. We would like to expand our creations shortly to create stickers in which we will sell on RedBubble and even our future Etsy store.
The etsy store is the next big step in which we are going to take. Over the past week, our daily follower account has risen and we are seeing a huge increase in engagement as well. At the moment we are taking orders through our Instagram direct messages. We have received some interest and already have started projects for customers.
We are really happy in the progress the account is making, and we hope that it continues to grow. We would like to focus on narrowing down our target audience. Also trying to communicate with our followers about what they would like to see.