This week I created a GIF that reflects the schema of AirPods being reflected upon the idea of being “rich”. The GIF shows Kylie Jenner (Billionaire) wearing AirPods, This creates an association with “RICH” vs “AirPods”.
I’m sorry I don’t speak broke. For anyone that remembers the release of the Apple AirPods, you would recall the ‘trend’ that went around (especially on TikTok) of relating owning AirPods to being ‘rich’. We view AirPods as schema through the idea that they are associate being rich with owning a pair of AirPods. This trend went around for months and became a meme, leading people to cut their own (corded) headphone, to make them look like they had AirPods…
Here are a few examples from the TikTok trend:
As time has gone on, the stereotypical aspect of having AirPods because you’re rich has faded, as they have become a popular and overused phenomenon.